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Killer Dana Surf Shop opened for business on June 10, 1991, in a tiny store along old Highway 1 in Dana Point. We are about a quarter mile from the beach and have an ocean view from our rooftop. Most days, there are two or three wetsuits hanging from our front door, as we are minutes away from good surf to both the North and South. Over the years, we have moved to a corner intersection, doubled the size of our original shop, and opened "The Board Room". The owners and many of the employees at Killer Dana Surf Shop are second and third generation surfers from Dana Point, very aware of their surfing heritage. Even though Dana Point has changed and been developed like most places in Southern California, it is still a beach town where surfing and surfers are a big part of the community. When you come into Killer Dana Surf Shop, you experience the aloha and stoke of an old-fashioned, sand on the floor, California beach surf shop. It's an experience that every customer receives.