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Flitz International began in 1977 as a family-run company. President Ulrich Jentzsch, along with his father, mother, and wife Karen started the company with a vision to create premium metal polishing products that were high-performance and eco-safe. At first, Flitz was only sold at retail shows with a lot of time spent on the road demonstrating our products. That face-to-face interaction with customers and the bond it builds is something the company still employs and enjoys today. Eventually we made our products available through manufacturer representatives, opening the door to retail sales and driving consumer awareness. Flitz is still family run out of our facility in America’s heartland in Waterford, Wisconsin. Flitz is very much an American small business success story with some employees having been with the company for over 30 years.