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Eureka Pizza was started in Fayetteville in early 1992 by a recent college grad named Rolf Wilkin. Rolf walked into a failing pizzeria to sell an ad in his student coupon book. After being informed the restaurant was closing, he saw opportunity!

Scrounging up the money, Rolf ended up purchasing the failing pizzeria for just over $8,000 and renaming it Eureka Pizza. After a slow launch, word of mouth began to spread about the delicious pizzas, and how the dough and sauce was made fresh every day (it still is!), the creamy 100% real mozzarella cheese and the incredible "Buy one, get two FREE" deal and sales started to soar!

Eureka Pizza grew quickly and soon spread to the surrounding towns. First to Springdale, then Rogers, Bentonville, Siloam Springs and Fort Smith.
27 years later, Rolf received the Salut au Restaurateur Award in 2019 from the Arkansas Hospitality Association. He has been named "Young Entrepreneur of the Year" and Eureka Pizza "Best Pizza" and "Business of the Year".